In his fourth season, the Vikings’ Percy Harvin has developed into a special all-around talent that ended up with 100 touches over the last half of last season – 20+ more than the next closest receiver. Harvin’s combination of size and speed allows him to be used out wide, in the slot, and even out of the backfield – Harvin had 52 rushing attempts last season. This dynamic threat has resulted in him being a focal point alongside AP, which is saying something.
After two games this season, the Packers’ Randall Cobb has quickly morphed himself into a Percy Harvin-lite. Like Harvin, Cobb has a unique skill set that allows him to lineup all over the field and exploit mismatches with his speed, burst, and cutting ability.
With the last pick of the second round two drafts ago, TT nabbed another gem with Cobb. Cobb made a name for himself immediately, scoring twice in the first game of the NFL season when he had a receiving touchdown and return touchdown. Both were notable, but for different reasons. The receiving touchdown was infamous in that he scored after running the wrong route. The return touchdown was famous – it earned AP play of the year – for the acrobatic manner in which he stayed off the ground. Such a sterling start fizzled for most of the remainder of the year.
The different dimensions Cobb could have brought to the offense were not realized in his first year. Only the tip of the iceberg was shown in the first NYG game when Cobb took a reverse, pulled up, and heaved a tight spiral along the sidelines. The pass fell incomplete. But, the message was clear – Cobb added a different dimension to an already explosive offense.
Fast forward to 2012. Cobb’s unique skill set has been on full display through two games. When the rest of the receiving corps struggled to get any openings against the staunch (and clutching) 49ers defense, Cobb was the one player that presented a mismatch and exploited it. Lining up next to Rodgers often, Cobb was very effective catching the ball in the flat where his burst and cutting ability shined. In the second game, Cobb lined up more in the backfield and received a few carries. The pitch wide to get him into space was especially effective.
But, the reason he is Percy Harvin-lite, is he doesn’t have Harvin’s size. And this was clear when he took a carry up the middle, and took a shot to his shoulder. Cobb’s day was effectively over, as he didn’t touch the ball (on offense) again.
At 5’10” and 190 lbs., Cobb simply isn’t built to take the tough hits that come with running the ball between the tackles. Harvin does this, and does this well. He is simply unlimited in what he can do out of the backfield, whereas Cobb must be used more as a scat back when lined up back there. MM needs to understand this limitation when he designs and calls plays for Cobb going forward. Exposing Cobb to these types of violent hits would be careless.
Cobb’s evolution from a fifth-string WR in year 1 to a heavily-used, multi-purpose threat in year 2 has been the biggest offensive story of the first two games. I anticipate MM will scheme different ways to utilize Cobb and his skill set going forward. I expect a few passes – hopefully they connect this year – and plenty more plays out of the backfield. But, it’s a delicate balance in exploiting Cobb’s skill set while also not exposing him to potential injury.